#howtomarketyourbusinessforfree
- Valise Jackson
- Mar 13, 2023
- 2 min read
This is an exert from my soon to be released book "How to Start a Successful Wedding Officiant Business"
Put yourself on Google
As I mentioned when I told you a little about me, I live an hour south of Nashville, Tennessee in an area that is rural, but I have still been able to grow a business with effective marketing and providing exceptional service to couples.
Google is one of the most valuable marketing tools in getting your business services in front of couples. Google has the largest amount of search traffic of any search engine. Apple uses Google as its search engine and so does Siri. So put it at the top of your list of things to do! Get yourself on Google as soon as you decide on a name for your business or marketing name.
How do I get my small business on Google?
Create a Business Profile (manage an existing profile on Search and Maps) https://www.google.com/business/
Personalize. Add all your information including, hours, photos, and other details
Within five days you will get a postcard with a code to input which verifies you are a real business/person. Once you get it, input the code and ‘you’re live.’
Here are the features that Google offers you when you have a listing:
· Couples can click the link to go to your website
· Couples can book your services
· Couples can call you
· Couples can message you
· You can list your hours
· Couples can leave you a review
· You can blog which will increase your SEO
· You can add photos (people LOVE pictures) when you get a new one from a ceremony
· View the words couples use on google that lead them to your listing
· View the level of activity of your listing
It takes time to show up in searches so that is why it is so important to do this in the beginning stages of starting your business. “Google It” is what is said when people look for needed services and you want to be visible to potential couples.
Once your listing goes live, sit and familiarize yourself with Google. It must be at the top of your list when it comes to marketing. Also, it is a must that you download the Google maps app on your phone. This enables people to message you and you can see the request in the app.
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